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GREEN
BRAND IDENTITY
DDT BRAND GUIDELINES
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STRATEGIC APPROACH
As part of strengthening the DDT brand, I led and developed a comprehensive set of brand guidelines to ensure consistency, clarity, and scalability across all channels. The approach focused on translating the brand’s core positioning into a cohesive visual system. This included refining logo standards, establishing a flexible color palette, defining typographic hierarchy, and setting clear direction for imagery and graphic elements. Beyond aesthetics, the goal was to create a functional tool for internal teams and external partners, enabling them to execute creative confidently while maintaining brand integrity.
DDT ANCHOR SALES BRAND STYLE GUIDES
I was responsible for developing a standardized creative approach for our four anchor sales campaigns: Virtual Warehouse, Father’s Day, Duck Days, and Hardworking Deals. The objective was to establish a distinct visual system for these initiatives that sets them apart from standard promotional sales while maintaining brand alignment and a cohesive look and feel across all four campaigns.
To support this framework, I developed a stamp system that will be consistently applied across each campaign to reinforce recognition and visual continuity.
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